Revolutionizing Laundry: The Whirlpool Bloomwash Pro

Chandradhar Singh Rathore's Award-Winning Design Sets a New Benchmark in Home Appliances

The inspiration behind the Whirlpool Bloomwash Pro was to push the boundaries of current production capability and viability, and create an iconic, next-generation washing machine. Rathore wanted to explore and utilise every material and process involved to their full potential and set a benchmark of aesthetics and craftsmanship. The result is a highly differentiated product, both aesthetically and feature-wise.

The Bloomwash Pro embodies the 'less is more' philosophy. Despite being minimalistic and subtle, it is made endearing by its intuitive design approach. It is the first in the market to offer features such as a hydraulic soft closing lid, a 3D lint filter with a tri-folded filter area, and 360 spray nozzles. These features work to solve the inherent problems of a top-loading washing machine, providing the best wash performance in its class.

The realization of the Bloomwash Pro involved a lot of problem-solving of detail and assembly. The lid comprises a large edge-to-edge glass with an offset tapered frame underneath to give a tactile volume and a floating effect. A non-conventional approach of using adhesive was employed to achieve a visually frameless execution. The chrome-plated touchpoint has a concave surface which enhances reflections and adds a tactile surprise. A combination of miniature snaps and screws is used to secure the chrome part on the edge of the underframe.

The design of the machine is the result of materialising upon the Whirlpool Brand Values - Simplicity, leading edge, and intuition. Once the aesthetics of the design were locked down and the production feasibility was achieved, a production batch was made after tooling and test pieces were installed pan-India to see the working of the product in a wide spectrum of physical and use conditions.

Executing the minimal design posed many challenges to existing capabilities. Success was achieved by parallel co-work with all the stakeholders and careful premeditated design decisions. Cost efficiency was achieved by leveraging components from other Whirlpool products. This was the core challenge as the new design was radically different from the current machines whose parts were used in this design.

The Whirlpool Bloomwash Pro is a testament to Chandradhar Singh Rathore's innovative design approach and commitment to pushing the boundaries of home appliance design. This design was awarded Silver in A' Home Appliances Design Award in 2021, a testament to its outstanding expertise and innovation.